This is our advertising policy..
We want to provide users, advertisers and publishers with a secure, reliable and transparent digital advertising ecosystem. The purpose of this site is to help you build campaigns that comply with our advertising policies listed below. These policies are designed not only to comply with the laws, but also to ensure a safe and positive experience for our users. Accordingly, we prohibit the display of content that we believe is harmful to users and the general advertising ecosystem.
We use a combination of automatic and human evaluation to ensure that ads comply with these policies. However, you can report ads that violate our policies if you find them.
Forbidden to sell or promote counterfeit goods. These products contain a logo or trademark that is identical or has minimal differences from the true brand. They mimic the characteristics of the brand in the product in an attempt to impersonate original brand owner products. This policy applies to the content of your ad and your site or app.
We want to help keep people safe both online and offline. Accordingly, we do not allow the promotion of certain products or services that cause damage, injury, or injury.
Examples of hazardous content: recreational drugs (chemical or herbal); psychoactive substances; equipment to facilitate drug use; weapons, ammunition, explosive materials and fireworks; instructions for making explosives or other harmful products; tobacco products.
We value honesty and fairness. Therefore, we do not allow the promotion of products or services that are designed to allow dishonest behavior.
Examples of products or services that allow dishonest behavior: violation of software or instructions; services designed to artificially increase ad or website traffic; counterfeit documents; academic forgery services.
We value diversity and respect for others and strive not to offend users. Therefore, we do not allow ads or destinations that display shocking content or promote hate, intolerance, discrimination or violence.
Examples of inappropriate or offensive content: bullying or bullying an individual or group; racial discrimination; products belonging to hostile groups; images of crime scenes or accidents; cruelty to animals; murder; autoaggression; extortion or blackmail; sale or trade in endangered species; ads that use obscene language.
We want ads across the Network to be useful, varied, relevant and safe for users. We do not allow advertisers to display ads, content, or destinations that attempt to mislead or circumvent our review processes.
Examples of user information that should be handled with care: promoting malware content; using cloaking or other techniques to hide the true destination where users are directed; "arbitrage" or promotion of destinations for the sole or primary purpose of displaying advertisements; promotion of "bridge" or "gateway" destinations that are used solely for the purpose of directing users elsewhere; advertising with the sole or primary intention of gaining public user support on social networks; "gambling" or configuration manipulation in an attempt to circumvent our policy analysis systems.
We want users to trust that information about them will be respected and treated with due care. Therefore, our advertising partners should not misuse this information or collect it for unclear purposes or without appropriate security measures.
Examples of user information that should be handled with care: Full Name; email address; mailing address; phone number; ID, social security number, social security number, CPF / CNPJ, medical insurance registration or driver's license number; date of birth; mother's maiden name; financial situation; political affiliation; sexual orientation; breed; ethnicity; religion.
Examples of Irresponsible Data Collection and Use: cCollection of credit card information on an unsafe server, promotions that claim to know a user's sexual orientation or financial situation, violations of our policies that apply to interest-based advertising, and remarketing.
We don't want users to be fooled by ads. As such, we do everything possible to make them clear and honest, and provide the information users need to make informed decisions. We do not allow ads or destinations that are intended to mislead users by omitting relevant information or including misleading product, service or company details.
Examples of false claims: omission or cover-up of billing details (eg how, how much and when users will be charged); omission or cover-up of charges associated with financial services such as interest rates, fees and penalties; no tax or license numbers, contact details or physical address when relevant; offers that are not actually available; misleading or unrealistic statements regarding weight loss or financial gain; collecting donations under false pretenses, phishing or falsely claiming to be a reputable company to make users give valuable personal or financial information.
The following policies cover content that is sometimes legally or culturally confidential. Online advertising can be a powerful way to reach customers, but in sensitive areas we also work hard to avoid showing these ads when and where they might be inappropriate.
For this reason, we allow the promotion of the content below, but to a limited extent. These promotions may not be shown to all users in all locations, and advertisers may need to meet additional requirements before their ads are eligible to serve. Not all products, features, or advertising networks are capable of supporting this restricted content.
Ads must respect user preferences and comply with legal regulations. Therefore, we do not allow certain types of adult content in ads and destinations. Some ad types and targets with adult content are allowed as long as they comply with the policies below and do not target minors. However, they will only appear in a limited number of situations, based on the user's search queries and age, and the current legislation where the ad is running.
Examples of restricted adult content: trip clubs; erotic cinemas; sex toys; pornographic magazines; products that improve sexual performance; dating sites; Models in sensuous poses.
We respect current alcohol laws and industry standards. Therefore, we do not allow certain types of advertising related to any type of alcohol. Some types of alcohol-related ads are allowed as long as they comply with the policies below, do not target minors, and only target countries that have explicit permission to show them.
Examples of restricted alcoholic beverages: beer; wine; withdraw; distillates; champagne; fortified wine; light beer; non-alcoholic wine; non-alcoholic distilled beverages.
We respect current copyright laws and protect the rights of copyright holders. Therefore, we do not allow ads that are not allowed to use copyrighted content. If you find unauthorized content, please submit a copyright complaint.
We support responsible gambling advertising and adhere to current gambling legislation and industry standards. Therefore, we do not allow certain types of gambling-related advertising. Gambling-related ads will only be allowed if they adhere to the policies below and if the advertiser has been properly certified. Gambling ads must target approved countries, have a landing page that displays information about responsible gambling, and never target minors. Check current regulations for the regions you want to target.
Examples of restricted gambling-related content: physical casinos; places where users can bet on poker, bingo, roulette or sporting events; national or private lotteries; sports probability aggregator websites; sites that offer bonus codes or promotional offers for gambling sites; online educational materials for casino games; sites that offer poker games "for fun"; non-casino gambling gambling sites.
We strive to follow health and drug advertising regulations. Therefore, we expect ads and destinations to comply with relevant laws and industry standards. Some health-related content cannot be advertised, and other content may only be advertised if the advertiser is certified and targets only approved countries. Check current regulations for the regions you want to target.
We expect all political ads and destinations to comply with the electoral and campaign laws of the regions targeted by the ads. This policy includes the electoral "periods of silence" required by law.
Examples of political content: promotion of political parties or candidates; advocacy of political issues.
We want users to have adequate information to make informed financial decisions. The purpose of our policies is to provide users with information to consider the costs associated with financial products and services, and to protect them from harmful or fraudulent practices. For purposes of this policy, financial products and services are those that relate to currency and cryptocurrency management and investment, including personalized advice.
When promoting financial products and services, you must comply with state and local regulations in all ad-targeted regions or countries (for example, include the specific disclosures required by local law).
There are several factors that determine when trademarks may be used in advertisements. In addition to the factors described in our Policy Center, these policies apply only when a trademark owner submits a valid complaint.
You are responsible for ensuring compliance with all applicable regulations and laws, in addition to our System advertising policies, wherever your ads appear.
We restrict advertising by certain types of businesses to prevent users from being exploited, even if some appear to comply with our other policies. Based on our own ongoing reviews, user comments, and consumer protection agencies, we occasionally identify products or services that are prone to abuse. If we find that certain types of businesses pose an unjustifiable risk to safety or user experience, we will take a conservative position and limit or stop the delivery of related ads.
There are several factors that determine access to advanced ad formats and features in Google Ads. Certain features and ad formats are only available to all advertisers after they meet our specific requirements or complete the certification process.
We want to show ads that involve users and are not unpleasant or difficult to interact with. As such, we have developed editorial requirements to help keep your ads attractive to users. We also specify technical requirements to help users and advertisers make the most of the variety of ad formats we offer.
To provide the user with a quality experience, all ads, extensions, and destinations comply with high professional and editorial standards. We only allow clear, professional-looking ads that provide users with relevant, useful, and easily interacting content.
Examples of promotions that do not meet these editorial and professional requirements:
- Very generic ads that contain vague phrases like "Buy products here"
- Overuse of words, numbers, letters, symbols or punctuation, such as FREE, free and FREE!
We want consumers to have a good experience when they click on an ad. As such, ad targets need to add unique values to users and be functional, useful and easy to navigate.
Examples of promotions that do not meet target requirements:
- A display URL that does not accurately reflect the landing page URL, such as directing users from "google.com" to "gmail.com".
- Sites or apps that are under construction, reserved domains, or just not working, etc.
- Sites that are not visible in commonly used browsers.
- Sites that have disabled the browser's "Back" button.
To help us maintain the clarity and functionality of ads, advertisers must meet our technical requirements.
To help you provide a quality user experience and display attractive, professional ads, we only allow promotions that meet the specific requirements of each ad. Review the format-specific requirements of all ad formats you use.
Note: Non-family safe ads may not be used in image, video, and other non-text formats.
Examples of ad format requirements: character limits for ad headline or body; image size requirements; file size limits; video length limits; proportions etc.
They enable companies of all sizes from around the world to promote a wide variety of products, services, applications and websites on our network. We want to help you reach existing and potential customers and audiences. However, to help create a safe and positive experience for users, we hear your comments and concerns about the types of ads they see. We also regularly review changes in online industry trends, practices, rules and regulations. And finally, as we design our policies, we also think about our values and culture as a company, as well as operational, technical, and business considerations. As a result, we have created a set of policies that apply to all promotions on the Network.
Our System requires advertisers to comply with all applicable laws and regulations and the policies described. It's important that you become familiar with and keep up to date with these requirements for the places your business operates, as well as any other places where your ads run. When we find content that violates these requirements, we block it from showing, and in cases of recurring or serious violations, we will not accept your re-advertising with us.